el PODER del JAGUAR
a Mexican inspired vector illustration
A Mexican inspired vector illustration with a rally cry saying ” Every Mexican has the Power of the Jaguar”. In Aztec cultures the Jaguar was the “Hunter of the Night” a powerful deity that were spiritual companions to man.
Una ilustración del vector de inspiración mexicana con un grito de reunión diciendo: “Cada mexicano tiene el poder del Jaguar”. En las culturas aztecas el jaguar era el “Cazador de la noche” una deidad poderosa que eran compañeros espirituales para el hombre.
el PODER del JAGUAR / $17.50
Vector paths shown below
HOB NOB WICKED WINE SKULL
Client: J.W. Deutsch Family wine & spirits
Agency: Alcone Marketing
Project: To provide a Mexican-inspired illustration of a sugar skull to help visually support the off premise (in store) promotion of HobNob’s newest addition- Wicked Red.
Showcase below takes you through the actual start to completion of the project.
Cheers and enjoy.
The client was interested in having me create something that looked hand-crafted, painterly and not vector, that was the vague description I received and was told that there were other illustrators also bidding for the job.
Above is what I submitted in hopes of being awarded the project, titled CHAUNCEY_sugar skull sketch©2012Arocena- created in Corel Painter 11 with wacom – just a “painterly sketch”….
Then I received word that I got the job- and received more info- the direction now required me to design a 2 foot tall sugarskull. I provided them the following two versions- One very ornate with “WICKED” the name of the wine, integrated into the skull. The other version a very less decorated skull- but still very traditional in style.
WICKED SKULL / $18.00
Then I received word that the client wanted something even more “Hand-crafted” and less decorative, less perfect, and more “paper-mache-like with ink strokes” to define the skull.
Me being of Mexican descent, I immediately knew what they were mentally visualizing.
I then submitted my next round (see pict below)…
It was exactly what they wanted and now asked if it was possible to develop two more, of the exact skull- but this time changing the colors of the eyes and nose to visually represent the colors of their chardonnay (yellow) and their Merlot (red) wines.
Below is what I delivered to complete the project.
HobNob Chardonnay skull for October 2012 off premise visibility.
2012 BIG APPLE CIRCUS
Client/Brand: Big Apple Circus
Agency: Situation Interactive, NYC
Another great and fun illustration in conjunction with the team over at Situation Interactive!
To promote this year”s show titled LEGENDARIUM, with a stylized contemporary-deco illustration, capturing the mystery, the allure and the energy that makes each performance memorable.
Tech: vector with mixed-digital ( ai & psd )
Included in this case study are the character sheets with vector path/shapes, hero art, final poster and promotional items ( print,Out Of Home, and online)- I’ll be updating this collection periodically since I haven’t received all the printed collateral.
Thank you and cheers-
Para promover este año “s mostrar legendarium titulado, con un estilizado contemporáneo deco ilustración, captando el misterio, el encanto y la energía que hace que cada actuación memorable.
Tech: vector con mezclado-digital (ai y psd)
Se incluyen en este estudio de caso son las hojas de personaje con Ducha vector / formas, el arte héroe, cartel definitivo y artículos de promoción (impresión, fuera de casa, y en línea) – Voy a estar actualizando periódicamente esta colección ya que no he recibido toda la impreso garantía.
Gracias y saludos-
Below: Vector Character Sheets ©Orlando Arocena~olo409
below: Final Illustration – vector mixed digital ©Orlando Arocena~olo409
below: FINAL LAYOUT – Poster ( by Situation Interactive)
Below: Out Of Home signage
Below: Illustration utilized for Big Apple Circus Homepage (created by Situation Interactive)
below: Online exposure and support ( by Situation Interactive)