Orlando Arocena’s

25 Dec


  •  a Mexican inspired vector illustration

    A Mexican inspired vector illustration with a rally cry saying ” Every Mexican has the Power of the Jaguar”. In Aztec cultures the Jaguar was the “Hunter of the Night” a powerful deity that were spiritual companions to man.

    en Espanol:

    Una ilustración del vector de inspiración mexicana con un grito de reunión diciendo: “Cada mexicano tiene el poder del Jaguar”. En las culturas aztecas el jaguar era el “Cazador de la noche” una deidad poderosa que eran compañeros espirituales para el hombre.

  • el PODER del JAGUAR / $17.50
  • Vector paths shown below



  • Client: J.W. Deutsch Family wine & spirits
    Brand: HobNob
    Agency: Alcone Marketing

    Project: To provide a Mexican-inspired illustration of a sugar skull to help visually support the off premise (in store) promotion of HobNob’s newest addition- Wicked Red.

    Showcase below takes you through the actual start to completion of the project.

    Cheers and enjoy.

  • The client was interested in having me create something that looked hand-crafted, painterly and not vector, that was the vague description I received and was told that there were other illustrators also bidding for the job.

    Above is what I submitted in hopes of being awarded the project, titled CHAUNCEY_sugar skull sketch©2012Arocena- created in Corel Painter 11 with wacom – just a “painterly sketch”….

    Then I received word that I got the job- and received more info- the direction now required me to design a  2 foot tall sugarskull. I provided them the following two versions- One very ornate with “WICKED” the name of the wine, integrated into the skull. The other version a very less decorated skull- but still very traditional in style.

  • WICKED SKULL / $18.00
  • Then I received word that the client wanted something even more “Hand-crafted” and less decorative, less perfect, and more “paper-mache-like with ink strokes” to define the skull.

    Me being of Mexican descent, I immediately knew what they were mentally visualizing.

    I then submitted my next round (see pict below)…

  • It was exactly what they wanted and now asked if it was possible to develop two more, of the exact skull- but this time changing the colors of the eyes and nose to visually represent the colors of their chardonnay (yellow) and their Merlot (red) wines.

    Below is what I delivered to complete the project.

  • HobNob Chardonnay skull  for October 2012 off premise visibility.


Client/Brand: Big Apple Circus
Agency: Situation Interactive, NYC
Another great and fun illustration in conjunction with the team over at Situation Interactive!

Visual idea:
To promote this year”s show titled LEGENDARIUM, with a stylized contemporary-deco illustration, capturing the mystery, the allure and the energy that makes each performance memorable.

Tech: vector with mixed-digital ( ai & psd )

Included in this case study are the character sheets with vector path/shapes, hero art, final poster and promotional items ( print,Out Of Home, and online)- I’ll be updating this collection periodically since I haven’t received all the printed collateral.

Thank you and cheers-

dea visual:
Para promover este año “s mostrar legendarium titulado, con un estilizado contemporáneo deco ilustración, captando el misterio, el encanto y la energía que hace que cada actuación memorable.

Tech: vector con mezclado-digital (ai y psd)

Se incluyen en este estudio de caso son las hojas de personaje con Ducha vector / formas, el arte héroe, cartel definitivo y artículos de promoción (impresión, fuera de casa, y en línea) – Voy a estar actualizando periódicamente esta colección ya que no he recibido toda la impreso garantía.

Gracias y saludos-

  • Below: Vector Character Sheets ©Orlando Arocena~olo409
  • below: Final Illustration – vector mixed digital ©Orlando Arocena~olo409
  • below: FINAL LAYOUT – Poster ( by Situation Interactive)
  • Below: Out Of Home signage
  • Below: Illustration utilized for Big Apple Circus Homepage (created by Situation Interactive)
  • below: Online exposure and support ( by Situation Interactive)



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