Niklas Lundberg’s Portfolio

9 Nov

Infiniti & Red Bull Racing – F1

  • Infiniti & Red Bull Racing – F1
    Agency: TBWA\Paris
    Client: Infiniti, Red Bull Racing

    Commissioned by TBWA\Paris to create artwork for Infiniti & Red Bull Racing – Formula 1 Global Campaign 2012.

    I created a total of 5 illustrations for the Australian Grand Prix, European Grand Prix, Belgian Grand Prix, Japanese Grand Prix and Abu Dhabi Grand Prix.

    For Infiniti, performance is about more than statistics, it’s about how their cars make the driver feel. So for this campaign, we took performance data from a range of Infiniti cars and visualised it in a way that showed more colour, more depth and more feeling. For each poster, a car was selected based on how well its standard features matched the demands of each track. As an extra touch, and to emphasise the global reach of the campaign, the colour scheme for each poster was based on that of each host country’s flag.

  • The Traveler
    Depthcore – Time
  • My contribution to Depthcore‘s chapter entitled “Time“. A concept based on time-traveling.

    “Depthcore is an international art collective focused on modern and abstract art, incorporating design, photography, animation and audio. Established by Justin Maller and Kevin Stacey in 2002, our membership is comprised of artists of all ages from all locations around the world and all walks of life, united by their love for art, and their passion for innovation.” Quoted from Depthcore.


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