Shy The Sun’s Portfolio

9 Jun

Mnet: Ladybug

  • M-Net commissioned Shy the Sun to create two enchanting and visually exciting pieces in stereoscopic for the M-Net ‘Believe’ Campaign. Both stories are aimed at reminding us of the magic that is out there, even in the strangest of places.
    As with the Bakers Biscuit and Ribena commercials, we were able to indulge in the world of sculptural miniatures. Shy the Sun strongly believes in the use of man-made sculptures and sets to deliver a level of depth, detail and organic asymmetrical realism to the screen that is often more potent than with purely computer generated imagery. We have found that combining these two approaches works best for us, and this method really brought life to these two pieces.
    The sets were shot with a Canon 5d mounted on a robotic motion control arm. After establishing the camera path and stereo conversion points, we fed the data into a program that we developed to make the necessary calculations to split the camera path into two – one left eye and a right eye. A stop motion package was used to automate the arm and camera movements.
    The stereo track path enabled us shoot as many passes as we needed for blue screen and light passes, and the computer generated animated characters were added afterwards.

EA Games: Alice “Madness Returns”

  • Electronic art commissioned a three-part teaser for the latest installment of the  Alice game by McGee. Sticking to the nuts and bolts of the cult classic, Shy the Sun received complete freedom to interpret and add to the  story. Effectively, the first part was based on a hypnotist session  between Alice and her psychologist Dr Brumbie, setting the time, place  and tone for all the spots to follow. Alice’s subconscious is conjuring  up her Wonderland, based on her experience in London, and key elements  of her wonder world are hidden in her everyday “real world” surroundings – among the many curiosities being the Cheshire cat, the dollhouse, the Jabberwocky and the Mock Turtle hidden in Dr. Brumbies study. See how  many clues you can spot?
    In the second part, Shy the Sun explores  the relationship between 18th century London and Alice’s subconscious – it is here that we find a split between Wonderland and London.  Interestingly, we were based in London whilst working on this section,  and various London specific elements subsequently infiltrated many of  the design elements.
    The third part allowed for Shy the Sun to  completely indulge in the magical dream world of Wonderland – starting  off in a Lewis Carroll inspired environment with a superb oriental  twist. The wondrous sanctuary that Alice finds herself in soon reveals  itself to be a mere veil, shaped by the caterpillar’s constant puffing  of dreamy smoke. The illusion soon gives away to the true wonderland – a surreal and horrific place in which Alice is forced to face her  greatest foe.

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