It won’t be wrong to say that 1.2 billion Indians are actually 1.2 billion characters. All characters are little stories in themselves. Thus, we decided to use these everyday characters to communicate the benefit of all the products that Vodafone had to offer. To bring out these stories we chose the distinct visual language of paper-art. One that is completely new in this category. Not only is it simple, childlike and fun, it also appeals to the craft loving Indian psyche. The rich colours celebrate the vibrancy of Indian way of life.