Viaframe’s Portfolio

13 May
The Galeria Kaufhof GmbH is one of Europe’s leading companies in running departmentstores. After our first successful collaboration in 2009, we also had the chance to develop the 2012 summer-campaign.

Yet again, we worked in close cooperation with Kaufhof’s team of designers.

We created a total of three jungle motives, which will serve as a stage for mannequins and products in the shop windows of all 109 storesacross Germany.

The distinctive feature of these pictures, and what makes them so special, is that all the landscapes depicted consist of products that can be boughtinside the shops.

  • menswear

  • swimwear

  • ladies wear

  • Choosing from the department store’s huge range of products, items from the sections “swimwear”, “menswear” and “ladies wear” were selected.

  • These products were first modelled within the 3D software for layout drafts and then assembled using the software in order to build the shapes of plants and trees.

       After the client made his selection, these elements were used to create the complex landscapes now visible in the motives.
  • Photos Shopwindows: Textilwirtschaft / Aziza Freutel

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